NIKE, 2021
Flowers x Football
A collaboration bringing opposite, unassuming worlds together
Swapping football boots for gardening ones, Grow to Know came together with Nike to bring the joy and benefits of nature to the fore for community - through the lens of football. A day filled with activities, Nike members were invited to sign up and come down to get involved.
Nike members and local community residents could find a spot on the grass mound to join in on a yoga session led by Nike to bring a sense of calm in a green inner city space. Workshops around athlete and general well-being engaged the community in making natural remedies such as bath salts and healing balms, to be taken home, supporting the recovery, recharging and relaxation process in the game of football or in life. Football For Future came through to deliver creative, interactive workshops unpacking the challenges and opportunities presented in the football industry - and how we can play a part in the change for climate and community.
Everyone came together to lend a hand in activating and planting an unloved space with pollinators - planting seeds of change, welcoming gardeners of old and new. This planting pocket would live on, grow and flourish to offer community the many benefits of nature.
A Game for Good saw football team Grenfell Athletic FC, embedded in the North Kensington community - established in honour of those lost and impacted by the Grenfell Tower, play against Football For Future in a friendly match as a symbol of unity in the face of social and environmental challenges faced locally, nationally and globally.
PARTNERS
Nike, Grenfell Athletic FC, Football For Future